What’s Included with Courses?

Our professional training and certification program consists
of 72 lessons organized into 6 stages and 19 steps
(32 lessons, 4 stages and 12 steps in basic training).

Most of the steps have practical video demonstrations that are followed by assessments that will ensure you have internalized knowledge and qualify for a certificate. Below you can find the list of skills you are going to get:

Stage 1: Exploring the Course (1 step, 2 lessons)

• Learn what holistic management of your search engine marketing and optimization is.
  
• Find out what you are going to learn and why.
  
• Understand how you will be taking the course.
  

Stage 2: Getting Search Engine Traffic (8 steps, 37 lessons)

• Learn what a streamlined search engine optimization process is and how you should organize your search engine marketing campaigns.
  
• Learn how to perform search engine optimization with Web CEO (video demo).
  
• Discover how to get high rankings in hundreds of search engines while tuning your pages for a few.
  
• Uncover how search engines evaluate and rank your pages
  
• Find out how to reveal attractive targeted keywords and choose those underestimated by your competitors. Includes a hands-on video demo.
  
• Understand what parameters on your page are critical for search engines and how to adjust every element of your page significant in terms of SEO. Includes a practical video demo.
  
• Learn how to submit your optimized pages to important search engines (automatically) and human-powered directories (by hand). Includes guidelines and a video tutorial.
  
• Start monitoring your search engine progress over time in any of 600+ search engines across the globe. Includes a training video demo.
  
• Learn why it is important to get other sites link to you, which links are good and which are not, how to reveal successful sites’ linking strategies. Includes video training explaining how to analyze your link popularity and see who’s linking to you AND your competitors.

Stage 3: Analyzing Traffic and Improving Conversion Rate and ROI (3 steps, 13 lessons)

• Start capturing sensitive information about your visitors and reveal their behavior patterns: what pages they visit, how often they return, what info attracts their attention, what typical click paths they take and where they bounce.
  
• Discover what sources of visitors make up your traffic and go to low-level analysis, when needed, e.g. how many referrals you get from search engines > Google > search term “widgets”, etc.
  
• Understand what ad campaigns in different media (from pay-per-click advertising to email marketing to text links) underperform or are a total waste of advertising budget and which give you decent or excellent return on investment.
  
• Track how people react to different creatives, test and improve response.
  
• Learn how to quickly improve your conversion rate and increase sales, leads, downloads or any other most desired action you want your visitors to take.
  
• Non-technical users: easily implement visitor and ROI tracking through a wizard-driven setup. No HTML skills are needed.
  
• Advanced users: learn how to do tracking for complex, database-driven websites
  
• This stage comes with a video lesson on using traffic reports that teaches you how to access analytical reports for your website.

Stage 4: Improving Your Site Visibility and Usability (2 steps, 5 lessons)

• Learn how to detect and fix site visibility problems that may cause severe problems with search engines and browsers.
  
• Uncover what typical and wide-spread quality flaws your site suffers and how to fix them.
  
• Improve your site’s overall quality and eliminate technical bounces, e.g. when visitors leave because there is a broken link on your site.
  
• Take a video tutorial on troubleshooting your website and pinpointing quality and usability issues (broken links, missing images, complicated navigation, slow pages, etc.)
  
• Learn how to monitor your site around the clock and get notified whenever your site encounters technical problems (your server or database is down, your hosting company has problems, etc.). Includes a video demonstration.

Stage 5: Starting Your Own SEO/SEM Business (3 steps, 8 lessons)

• Learn how to evaluate your positioning and establish a differentiation strategy: how to create a competitive edge and stand out from the crowd (at least in your customer mind!)
  
• Discover how to create added value services for your existing products and services to increase customer satisfaction and retention and/or monetize them for a solid increase in profits.
  
• Learn how to advertise your services in a cost-effective way.
  
• Uncover low-budget, guerilla tactics that will help you when you are on a shoestring budget.

Stage 6: Learning the Advanced Aspects of SEO (2 steps, 6 lessons)

• Get practical advice on handling issues critical for search engine success:
  • how to deal with Flash
  • how to make database-driven websites search engine friendly
  • what you should do when a site is built using frames
  • how to optimize shopping carts.
    
• Learn how to avoid penalties and, most importantly banning from search engines. Includes explanation of popular search engine spamming techniques.