  Step 1: Introduction to Search Engine Marketing |
   Lesson 1 (3): History of Search Engines and SEM |
| Lesson 2 (4): Search Engine Optimization: Importance and Benefits |
| Lesson 3 (5): SEO Process in Terms of the Integrated Approach |
| Lesson 4 (6): Demo - Search Engine Optimization with Web CEO |
 Glossary |
 Selected Reading List |
 Assessment |
| Step 2: Understanding Search Engines |
| Lesson 1 (7): Classification of Search Engines |
| Lesson 2 (8): Crawler-based Search Engines |
| Lesson 3 (9): Human-powered Search Engines and Directories |
| Lesson 4 (10): Pay-for-Performance Search Engines |
| Lesson 5 (11): Who Feeds Who - Search Engines Relationships |
| Lesson 6 (12): How Search Engines Rank Pages |
| Glossary |
| Selected Reading List |
| Assessment |
| Step 3: Researching and Selecting Keywords |
| Lesson 1 (13): Defining Your Niche and Audience |
| Lesson 2 (14): Researching Keywords (Preparations) |
| Lesson 3 (15): Domain Name, File Names and Extensions |
| Lesson 4 (16): How Surfers Search |
| Lesson 5 (17): Performing Advanced Keyword Analysis |
| Lesson 6 (18): Demo - Researching Keywords |
| Glossary |
| Selected Reading List |
| Assessment |
| Step 4: Tuning Your Pages |
| Lesson 1 (19): Key Parameters of SEO: Prominence, Weight, Frequency, Proximity |
| Lesson 2 (20): HTML Elements That Matter |
| Lesson 3 (21): HTML Tables |
| Lesson 4 (22): Navigation and Menus |
| Lesson 5 (23): CSS (Cascading Style Sheets) for Optimization |
| Lesson 6 (24): Demo - Optimizing an HTML Page |
| Glossary |
| Selected Reading List |
| Assessment |
| Step 5: Optimizing Site Structure |
| Lesson 1 (25): Building Right Site Architecture |
| Lesson 2 (26): Meta Robots Tag and robots.txt |
| Lesson 3 (27): Creating a Search Engines Friendly Site Map |
| Glossary |
| Selected Reading List |
| Assessment |
| Step 6: Submitting Your Pages to Search Engines |
| Lesson 1 (28): Search Engine Submission Basics and Guidelines |
| Lesson 2 (29): Submitting to Search Engines |
| Lesson 3 (30): Submitting to Directories |
| Lesson 4 (31): Submitting to Pay-for-Performance Search Engines |
| Lesson 5 (32): Verifying the Success of Submissions |
| Lesson 6 (33): Demo - Submitting a Site |
| Glossary |
| Selected Reading List |
| Assessment |
| Step 7: Monitoring Search Engine Rankings |
| Lesson 1 (34): Issues with Automated Ranking Monitoring |
| Lesson 2 (35): Analyzing Your Rankings Over Time |
| Lesson 3 (36): Demo ? Checking Site Rankings |
| Glossary |
| Selected Reading List |
| Assessment |
| Step 8: The Role of Links: Inbound and Outbound Links |
| Lesson 1 (37): Link Popularity And Link Quality |
| Lesson 2 (38): Insight into Google Page Rank |
| Lesson 3 (39): Exchanging Links |
| Lesson 4 (40): Demo - Analyzing Link Popularity |
| Glossary |
| Selected Reading List |
| Assessment |
| Stage Assessment |
