Web CEO University Home Web CEO University is proud to present two training courses that will help you master the basics of search engine optimization (SEO) and search engine marketing (SEM) OR polish your knowledge and advance to the professional level of expertise. Successful students get a proof of new skills - a certificate of Competent Search Engine Marketer (CSEM) or Professional Search Engine Marketer (PSEM).

Learn how to take the Basic course (normally $97) and earn a CSEM (Competent Search Engine Marketer) certificate for free >> Compare the Professional and Basic training courses side by side >>

Login to the course: Login here using your username and password: (Cookies must be enabled in your browser) Username: Password: Forgot your username or password? Send my details via email

Basic training course. Includes virtual CSEM certification. > Get Now $97 USD See below	Professional training course. Includes PSEM certification. > Order Now $295 USD Only $339 with Web CEO SmallBiz or $479 with Web CEO Pro
Ideal for site owners, webmasters and consultants who want to get a grip on search engine marketing and optimization. As a part of ongoing introductory campaign this course (5 stages, 19 lessons, 5 demos, 5 assessments, and a CSEM certificate for successful students) is offered for free when you download and register the free version of the Web CEO search engine optimization and conversion rate improvement toolkit. Contains impressive amount of topical materials - both static and interactive: 27 lessons organized into 4 stages, 12 video demos, 14 assessments Successful students are awarded a certificate of Competent Search Engine Marketer (CSEM) available through this website to your employer, customers or whoever it may concern as a proof of your expertise. Explains the basics of the "Integrated Approach", a methodology introduced by Web CEO that organizes and streamlines your SEO and SEM efforts Answers burning questions in regard to free organic optimization of your content for high search engine rankings Practice is based on real-life examples and is demonstrated using the Web CEO® software which gives you the best tools for every aspect of SEO and SEM described in the course.	Best choice for site owners and webmasters serious about SEM and SEO. The only choice for SEM professionals, organic search engine optimizers and Web consultants. Incorporates materials of the basic course and greatly develops them. Students who passed required assessments earn a certificate of Professional Search Engine Marketer (PSEM) available both through this website and as a hard copy. A perfect proof of your expertise and professionalism. With 73 lessons organized into 5 stages and accompanied by 12 video demos and assessments, it is the most complete course for the SEO/SEM subject in the world. Teaches you the "Integrated Approach" - a solid way of executing your search engine marketing or organic optimization campaigns from keyword strategies to link building and conversion rate improvement. Helps build solid search engine marketing processes in your company and use them for internal SEO/SEM campaigns or to deliver professional services to customers Gives you an actionable insight into site and page structure from search engines' standpoint and articulates the rules of search engine friendly design. Helps you avoid major problems that can get your site banned from search engines forever. Shows problems with frames, database and Flash-based websites and gives solutions. Goes beyond traffic quantities and teaches you how to improve ROI of your site by analyzing visitors' behavior, search keywords they use, optimizing landing pages and creatives, i.e. by increasing your conversion rate. Get $75 in targeted clicks from Yahoo! Search Solutions (formerly Overture) and FindWhat.

You should take one of our two courses if you want to:

• Learn best-practice strategies to maximize free targeted search engine traffic or brush up your SEO/SEM skills.

• Discover how the "Integrated Approach" can organize your search engine marketing and optimization efforts into a meaningful predictable process.

• Get the unique and most complete training and certification course on the Web (concerns advanced training).With over 70 well-thought, to-the-point lessons organized into 5 stages and reinforced by extensive video demonstrations and assessments

• Get certified by a reputable organization whose courses and certification are backed up by over 240,000 hours of human labor invested in search industry since 1999.

• Learn by example how to use Web CEO. With 210,000+ registered users, it is the world's number one search engine marketing and conversion rate improvement software. Comprehensive video guides and practical assessments will teach you how to perform tasks you have to carry out on a daily basis while SE-marketing your projects.

• Perform thoughtful keyword research and implement advanced keyword strategies.

• Find out the best ways to evaluate how well your content matches keywords you target and edit all search engine critical elements of your pages in a quick and easy way.

• Learn how to submit your pages and domain to all types of Web portals - free search engines, human-edited directories, and paid search engines- both automatically and by hand.

• Find out how to monitor your search engine progress over time.

• Pinpoint your competitors' linking strategies and build quality links for your own sites to please search engines that count links in their ranking algorithms (Google, Yahoo! and MSN).

• Avoid typical mistakes that can cost you a one year ban from Google at best or total removal of your domain from search engines in the worst-case scenario.

• Overcome obstacles such as dynamic sites incl. content management systems and shopping carts, pages with frames, and Flash.

• Start offering search engine marketing services as a separate service or add-ons to your basic services.

• Site owners and webmasters
• Web professionals: Web designers, SEO/SEM specialists, consultants

Site owners and webmasters

More traffic - more conversions - more profits

• Training courses and certification programs available through Web CEO University are the most complete and effective way of learning everything about search engine marketing from keyword analysis to content optimization to conversion rate optimization

• Learn by example and immediately apply your new knowledge to your own projects.

• Mainly practical approach to search engine marketing spiced up with hours of hands-on video tutorials.

• Advance at your own pace wherever and whenever thanks to 100% online training environment.

• Avoid information overload and never get lost in tons of irrelevant materials. The framework of courses is designed to guide you through materials step by step, exposing you to the knowledge you really need at the moment and leaving no chance for confusion.

• Become a certified expert by getting certified as CSEM (Competent Search Engine Marketer) or PSEM (Professional Search Engine Marketer)

Web professionals: web designers, SEO/SEM specialists, consultants

More value-added services - more satisfied customers - less time to spend - more profits

• Introduce or reinvent search engine marketing services (from submissions to site optimization to rank monitoring) that your customers need badly and on a regular basis.

• Increase your ROI and average cost and profitability of projects and/or customer satisfaction by tossing in highly automated services such as site submission, rank monitoring, etc. as premium add-ons or bonuses.

• Position yourself as an expert (and actually BE one!) and build credibility thanks to a certificate of CSEM (Competent Search Engine Marketer) or prestigious PSEM (Professional Search Engine Marketer).

• Certify all of your SEM/SEO staff and obtain the status of CSEMO (Certified Search Engine Marketing Organization)

• Perfect your knowledge and understanding of SEO/SEM processes by reuniting practical knowledge and theory

Courses details:

* Certificates are only issued to learners who passed assessments and scored at least 90 of 100 pts.
** Introductionary offer, limited-time availability. Learn more
*** Discounts apply for groups. Learn more